And from the moment we begun following Ava, it’s clear that duality plays a large role in a lot of her identity. Formed of two contrasting sides, Heaven (side A) and Hell (side B), the album theatrically glides between both dualities, pulling you between the angel and the devil on your shoulder. For me, it’s impossible to not write an anthem,” Ava admits. I was with a group of just really close family and friends, and it was just a very intimate moment,” she reminisces. We counted down the minutes like it was New Year’s Eve. “My favourite memory of 2020 was the night I released Heaven & Hell. Recorded over the course of two years, her long-awaited debut is an amalgamation of everything we as listeners have come to love about Max’s music since landing in the spotlight, a collection of high-octane, unapologetic pop anthems. Heaven & Hell, Max’s 16-track indulgent debut album, does not even come close to containing a single ballad. It’s hard not to be enchanted by Ava Max. Nearly two years later, Ava Max is continuing to spearhead a full-on pop revival alongside Dua Lipa and Lady Gaga (to name but two), who have each released exceptionally loud and proud pop albums this year too.
Peaking at #1 in 22 countries, reaching the top of the Billboard Dance Club Songs chart and later peaking at #10 on the Billboard Hot 100, “Sweet but Psycho” succeeded in confidently helping to kickstart the recent pop music resurgence. “Sweet but Psycho,” Max’s unapologetic bold and bombastic banger, quite literally swept the globe. Like all the best pop superstars, Ava Max (born Amanda Koci) seemed to emerge fully formed – a riot of platinum-blonde exaggeration – when she bulldozed into the public consciousness in 2018.
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